pronunciation; and the seventeenth century architects 
     who revolted from this regime and created the baroque 
     were at home only in the pleasure gardens and theatres 
     of princes . . .

     In his youth a student of the Scottish biologist Patrick 
Geddes, Mumford has always given us a civilized example of 
how unnecessary and unrewarding are the ways of the 
specialist who sees nothing in relation to anything else: “It was 
by means of the book that the architecture of the eighteenth 
century from St. Petersburg to Philadelphia seemed cast by a 
single mind.” (p. 43)

     Print was in itself a commodity, a new natural resource 
which also showed us how to tap all other kinds of resources 
including ourselves. Media as staples or natural resources are